Google have just announced that their world famous flagship product… you know, the search thing… can now read text elements inside flash files embedded on websites. They’ve been working hard alongside Adobe to get their new algorithm working, and Adobe seems to be similarly open to the idea as I’m sure it’s one of the most requested feature updates from web developers ever since the term SEO actually started standing for something.
While it is a big step for Google, it’s not time just yet to throw away html SEO strategies and start relying completely on flash built websites. One thing with SEO is that each page… PAGE… is ranked seperately for keywords, building strength on your domain for keywords that appear in multiply pages. So, if Google looks through a flash file, there’s no telling yet how it will treat the data it finds. According to the blog post, Google’s algorithm is not unlike a user clicking through a flash website, however it’s unclear if the text found is just added to one ‘html page’ as opposed to multiple seperate html pages.
I’m not about to start building full-Flash sites just yet, but it is nice to know you can still get SEO credit from Google for text in any elements you might want to include!
You can read more directly from Google here: