Hits vs Visits, or “How to ask for website stats without sounding old”

“How many hits do we get?”

This question is almost as prevalent as the “How do I make a site” thing, but it’s a lot more dated. If uttered by a marketer, it instantly shows their age as nobody actually asks about ‘hits’ anymore if they know what they’re talking about.

I’ll break down the terms first so you know what I’m talking about, if you don’t already. Continue reading