I’ve been using the term ‘Google’ as a personification lately, and until today I hadn’t realised just how often I think or speak as such. For those not in the know about my job, I’m in the business of making websites. Most of my sites involve some degree of Search Engine Optimisation (or Optimization for you yankee’s, or site-make-get-traffics for you Bernard Blacks out there.) and its been getting more and more ingrained into my thought process than ever lately.

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